Formed in 1994, Media Initiatives Group (MIG) has developed into a multi-disciplined media sales house, focusing on both the online and offline markets in the US and UK. Working for a range of media owners, across most business sectors and selling to both agencies and clients direct.

MIG now has turnover of nearly $35 million per annum and employs over 60 people worldwide. Over the last 12 years, the advertising and promotions markets have seen considerable change, but by keeping abreast of the latest industry trends and developments, MIG has always offered media owners the most innovative and profitable solutions, both on and offline.

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Online Divisions

eType - Premium Website Representation in the US and Europe

Established at the height of the dot com boom, eType has offices in New York, Los Angeles and London, holding exclusive advertising contracts with some of the world's largest online brands. Specializing in premium website representation, eType has an unrivalled reputation with both agencies and clients direct.

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Accelerator - Performance-based Advertising

Accelerator was formed in 2004 as a product of eType, to bring new levels of quality service and unrivalled revenue-generating abilities to a fresh market of aggregated, specialist content websites. Accelerator's utilizes predictive ad-serving technology that evaluates and learns user behavior. This ground-breaking technology means Accelerator can provide some of the most effective targeting opportunities available.

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Offline Divisions

Ambient Planet - America's Leading Ambient Media Specialists

Ambient Planet has developed the unique ability to reach specific and difficult-to-access consumers, through a magnitude of ambient media holdings, including dry cleaners, nail salons and airports throughout the US. Ambient Planet understands that with people "on the go" so much more today, companies must go to consumers with messages, rather than wait for them to come to you. Ambient Planet has offices in both New York City and Los Angeles.

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Media Initiatives - The UK's Leading Ambient Media Specialists

Media Initiatives is the founding division of MIG. Set up to sell advertising space on the back of London subway tickets, the company has grown into the leading ambient media sales house in the UK.

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Concourse Initiatives - Helping Clients Stand Out in the Crowd

Concourse Initiatives offers clients a comprehensive and unrivalled range of UK venues for product sampling and awareness. Holding exclusive contracts with venue owners including motorway service stations, train operating companies, sports venues and shopping malls, Concourse Initiatives offers the very best in promotions and exhibition services.

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