As well as specializing in site specific advertising, eType USA also offers advertisers the ability to book campaigns on a run of network basis, through our performance-based service, Accelerator.

Accelerator is an intelligent advertising solution that features predictive ad-serving technology. Our aim is to bring high levels of quality service and unrivalled revenue-generating abilities of eType USA to a fresh market of aggregated, specialist content websites.

Accelerator evaluates and learns user behavior. Rather than running adverts on a specific site or channel, which if the traffic levels are low, can limit the reach, Accelerator's network intelligently targets individuals, based on their previous surfing behavior.

eType USA's Accelerator technology will only serve an advert it believes is appealing to that specific user, based on the sites they have previously visited within our network. That way, our advertisers' campaigns are not only seen by more people, but also by people genuinely interested in the type of product or service featured in the advert.

This ground-breaking technology means eType USA can provide some of the most effective targeting opportunities available within the industry, saving advertisers considerable time and effort when putting together the most effective media buy.