Creative Specifications

At Accelerator it’s our aim to accept all popular advertising formats, making the management and delivery easier through our online interface. Listed below are our basic creative formats

Banners

Above-the-fold positioning of most banners on Accelerator provides exceptional visibility. The standard Accelerator Size 468 pixels wide by 60 pixels tall. Creatives can be static gif or jpg or animated gif/flash.

Dimension	Max File Size	File Type
468 x 60	15k	gif, flash, jpeg

Leaderboard

A Leaderboard ad normally appears on the top of the page. It is much larger than the standard banner at 728 pixels wide by 90 pixels high. Remains visible as users scroll down the page providing constant visibility. Creatives can be static gif or jpg or animated gif/flash.

Dimension	Max File Size	File Type
728 x 90	20k	gif, flash, jpeg

Skyscraper

A high impact advertisement that usually shown at the right hand side of the screen. The standard Accelerator size is 120 pixels wide by 600 pixels high. Creatives can be static gif or jpg or animated gif/flash.

Dimension	Max File Size	File Type
120 x 600	20k	gif, flash, jpeg

MPU

MPU ads are perfect for rich media. Well-integrated into content, associating your message with highly specific site-related articles. Standard size is 300 pixels wide by 250 pixels high. Creatives can be static gif or jpg or animated gif/flash.

Dimension	Max File Size	File Type
300 x 250	25k	gif, flash, jpeg

Pop-Under

Pop-Under ads are displayed in a new browser window behind the current browser window. As the ad is in its own window the size can be much larger with a width of 720 pixels and a height of 300 pixels. Creatives can be static gif or jpg or animated gif/flash.

Dimension	Max File Size	File Type
720 x 90	30k	gif, flash, jpeg

Alternatively you can download our creative specification sheet as a pdf.