eType is a wholly owned subsidiary of Media Initiatives Group Ltd (MIG) and was formed in London in 2000 to offer a new sales approach to Internet-based advertising, for both advertisers and web publishers. eType USA brings the proven, premium website representation expertise of eType Europe to the US, offering bespoke advertising campaigns across a premium web site portfolio.

Unlike other sales houses who have large portfolios of virtually unheard of sites, eType USA only works with "best of breed" clients in very closely defined business sectors. This focus allows us to maximize site revenues and ensure that all clients receive a personalized service from our dedicated team.

Our strategy has always been to act as an internal sales team that sits externally to your business. We constantly aim for highly targeted advertising, based on premium CPMs and sponsorship. So whether you are a new or existing publisher seeking a professional outsourced advertising team, or an advertiser seeking qualified traffic and branding, we are sure to be of service.